About Us
Valeo Foods UK
Valeo Foods UK is a leading UK food business and the UK division of Valeo Foods Group, an international food company established in 2010. The business brings together a diverse portfolio of much-loved food brands, combining long-standing heritage with innovation, manufacturing expertise and a strong understanding of consumers.
With a portfolio spanning confectionery, snacks, cakes, biscuits, puddings and naturally sweet products, Valeo Foods UK creates food products enjoyed by consumers across the United Kingdom and beyond. The company also works closely with major retailers to produce high-quality private-label products.
Our History
Valeo Foods Group was established in 2010 and has expanded through a series of acquisitions, bringing together established food businesses and brands from different markets. This approach has enabled the group to build a broad international portfolio while retaining the heritage and expertise of individual businesses.
In the UK, Valeo Foods brings together several established food businesses, including Rowse Honey Limited, Kettle Foods Ltd, Bakery Foods Limited and Valeo Confectionery Limited. Each company contributes specialist expertise, manufacturing capabilities and brands with strong connections to consumers.
Many of the brands within the Valeo Foods UK portfolio have histories stretching back more than 150 years, giving the business a combination of heritage and modern food innovation.
Our Brands
Valeo Foods UK has a diverse portfolio of recognised food brands across several categories. Its brands include Rowse®, KETTLE® Chips, Barratt® Sweetshop, Fox’s®, Poppets®, Matthew Walker, Balconi, MANOMASA®, Metcalfe’s®, Buckwud, Taveners®, Jameson’s®, Ruffles® and York Fruits®.
These brands cover a broad range of consumer occasions, from snacks and confectionery to puddings, cakes, biscuits, honey and other naturally sweet products.
The company’s portfolio combines traditional products with contemporary food brands, allowing Valeo Foods UK to serve different consumer tastes and preferences.
Our Companies
Valeo Foods UK’s operations are built around a number of specialist food businesses.
Rowse Honey Limited is known for honey products and also produces maple syrups, lemon curd and dessert chocolate sauces under brands including Rowse, Buckwud and Maple Crest.
Kettle Foods Ltd is home to the KETTLE® Chips business and has been producing snacks in Norwich for more than 30 years. Its portfolio also includes Metcalfe’s® Snacks and MANOMASA® Tortilla Chips.
Bakery Foods Limited, which trades as Matthew Walker, specialises in Christmas puddings, seasonal products, specialist puddings and a range of cakes and desserts. The business describes itself as the world’s oldest Christmas pudding business.
Valeo Confectionery Limited produces a wide range of confectionery, including popular brands such as Barratt®, Fox’s® and Poppets®.
Food Manufacturing
Manufacturing is at the heart of Valeo Foods UK’s operations. The company operates a network of manufacturing locations throughout the United Kingdom, supported by teams working across its factories and offices.
The business supplies customers through a multi-format and multi-channel approach, including major retailers, discount retailers, e-commerce businesses, convenience stores, wholesalers and foodservice operators.
This combination of manufacturing expertise, distribution capabilities and established brands enables Valeo Foods UK to serve a wide range of customers and consumers.
Private Label and Retail Partnerships
Alongside its branded products, Valeo Foods UK is an important supplier of private-label food products. The company works with retailers to develop and manufacture products that combine quality, value and category expertise.
These partnerships allow retailers to offer products developed and manufactured with the expertise of Valeo Foods UK’s specialist food businesses.
Quality and Innovation
Valeo Foods UK combines traditional food-making expertise with modern innovation. Its teams work across sourcing, manufacturing, product development, brand building and customer service to create products that meet changing consumer expectations.
The company places strong emphasis on producing food safely and responsibly while maintaining the taste and quality associated with its brands. Its stated mission is to bring great-tasting, innovative food products to customers while maintaining high standards of quality and sustainability.
Sustainability
Sustainability is an important part of Valeo Foods UK’s approach to responsible food production. The company focuses on reducing its environmental impact through initiatives covering carbon emissions, water consumption, food waste and packaging.
Its sustainability priorities include reducing emissions, conserving water, minimising waste and improving packaging. These efforts are intended to support more responsible food manufacturing while contributing to the long-term sustainability of the business.
Our People
People are central to Valeo Foods UK’s success. The company employs talented teams across its factories and offices, bringing together expertise in food manufacturing, operations, commercial activities, marketing, sourcing and other areas of the business.
Valeo Foods UK promotes a culture built around accountability, agility, discipline, transparency and teamwork, with the aim of creating a high-performing organisation where employees can contribute to the company’s continued development.
Our Purpose
Valeo Foods UK’s purpose is centred around “Making everyday moments taste better.” The company seeks to create better everyday experiences for consumers, customers, colleagues and communities through the food and brands it produces.
From traditional confectionery and Christmas puddings to modern snacks, honey and premium crisps, Valeo Foods UK combines heritage, craftsmanship and innovation to create foods that consumers enjoy.
Looking to the Future
As part of Valeo Foods Group, Valeo Foods UK continues to develop its portfolio of established brands while investing in manufacturing, innovation, sustainability and its people.
With a diverse range of food categories, strong retail partnerships and brands with decades of heritage, Valeo Foods UK is positioned to continue creating food products that bring enjoyment to consumers and value to customers across the UK and international markets.